Sustainable packaging is a new trend that has gained popularity in recent years. But while we all want to be environmentally friendly, it's not always easy to make the changes that are needed. Thinking about switching to environmentally-friendly packaging but don't know where to start? Let us discuss the top reasons why you should work...
Pop-up or 3D stores are temporary retail spaces that are used to promote and sell products of all types— from food and drinks to clothing and gifts. They are gaining popularity as they don't require a higher cost or commitment of a long-term lease. Therefore, learning the basics of designing a 3D shop model becomes...
The world is changing, and so are people. Consumers are becoming more demanding and they have a greater variety of options than ever before. To keep up with these changes, businesses need to constantly innovate and improve their products to meet the demands of their customers. How can a product design consultancy assist you in...
Have you ever stopped in-store because of a promotional product packaging that caught your eye? How many times does the packaging design make you want to purchase a product? It's all about desirability. Brand aspiration drives a consumer's perception, creating a sense of exclusivity and the feeling that a brand offers something special among others....
Design in marketing is more than just your product's overall aesthetics. It's all about functionalities. Yes. Customers will most likely notice your product because of its excellent graphics. As people are considered visual creatures, they are easily attracted to things that are good to the eye. But aside from this, they tend to get interested...
An employee welcome swag box is a box of items that are given to new employees as a way to welcome them to the company. It is a great way to show appreciation for new hires and make them feel more comfortable with the culture as they start off on their journey with the company. It...
The minimalist movement has been gaining significant steam in recent years. It has become the buzzword for modern marketers and designers as consumers have been drawn to the sleek aesthetic of simple, uncluttered spaces and minimalist product design. The style is easy to recognize: It is usually characterised by the use of simple shapes and...
Point of Sale (POS) displays offer a number of advantages for both brands and customers during CNY and even during regular days in the market. Convenience and easy recognition, to name a few. But the question now; how can you create your own display idea that will not only provide convenience to your customers but...
You might even want to have your own business with your wide range of products to sell. You have the product but you do not know how to design a packaging that would effectively gain attraction and attention from the market. Here we will be discussing the importance of packaging and how to make packaging...
Point of purchase displays or promotional displays are the eye-catching promotional and/or sales displays we see at cash registers or checkout lines at stores. It's a way to promote a product while getting into a potential customer's head. The promotional display comes in various designs and ways to create them. The importance of them is...