How Design Thinking and Human Centered Design Affects Design Development

Design thinking and human centered design works hand in hand. Design thinking is a method of creative problem solving. The question here is, "what would the future customers really want?". Human centered design on the other hand is a process which starts with the people you are design for. Solutions are made to tailor fit their...

Benefits of Brainstorming in Creating a Product From Scratch

There are a lot g generated ideas being offered especially when a product to be made is from scratch. During brainstorming, there are no wrong answers and every idea counts. With the all minds working to create a good end result, proposals are enhanced to acieve this. Solutions to any design problems are built through...

Why Smart Packaging is the Latest Trend in Business Industry?

Good product packaging can mean instant promotion for your brand and product. When customers walk into a store for a purchase, their first point of visual and physical interaction with your brand is product packaging. It is what customers first see, feel, and handle, even before they can get to the actual product. A well-thought...

How to Choose the Right Packaging Company for Your Business?

Consumers are spoilt for choice, regardless of the product they require. The retail battlefield is increasingly crowded, making it more and more difficult for brands to stand out. In a world pf profuse product choices and flashy product packaging, how do you make your product stick out? The answer is in the hands of a...

How to Choose the Right POS Design

Everyone takes notice of fantastic POS design. Its greatness does not so much rely on the materials used to form the display, but in the design and overall layout of the display. The best displays draw you in to further explore the product, often by incorporating several of your senses at once. [caption id="attachment_52078" align="aligncenter" width="520"] How to...

pantone colour system

Why You Should Update Your Pantone Book

A key component of manufacturing for a client is the capability to produce various products and logos in the colors that a client wants and expects. If you fail to do so, it can cost you so much - literally speaking. The best method to ensure that you and your clients are on the same page...